Welcome to Jacking Back In!

We're going back to the start with the wikowski's 1990s 9 sci-fi action classic the matrix

We can be welcome to the desert of the real welcome back there we go welcome Jack welcome Jack this is Jacking Back In

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We're going to be welcome Jack this is Jacking Back In!

We're going to be welcome Jack this is Jacking Back In!

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I don't know if I want to know any more than I already do and so shall we discuss are we going to acknowledge the incoming tide of marketing headed our way or are we or we now putting on the blinders and being sure not a trailer fair okay all right well there will be another poster but like it's indicative of what's about to happen you know between now and Christmas it's going to be non-stop marketing blitz it's it's it's difficult because I these days have come to I

I love watching trailers like as trailers as a form is is just like like one of my favorite things to do is just look at getting ready to watch a movie you know an older film like I'll go watch the trailers that release like the art yeah all trailers are great where they truly were an art form now they always were marketing and maybe this just a semblance like a bit of if you look at any form of media decades prior like your removal from how it is presented you know more hyper kinetically and I'm going to be able to see the

in the age that we are in now everything's faster everything is showing more I don't know maybe maybe that that is just the case but I I've like firmly become a like trailer number one person which like the first one that comes out the sort of like sets a tone gives you a sense of like what you're in for I just don't trust the marketing after that I feel like at that point it's like okay we got to show you more of the set pieces more the best and maybe this is an instance in which there's enough creative control from you know the creative talent involved or like hey actually it can be fun

when the marketing works hand in hand with the creative which is actually we're going to be like actively deceiving you and creatively editing so you get a tone piece for what we're going for

that it actually doesn't reveal any of the secrets because like I waited this long for for this entry it's like I I don't need any convincing the discourse will be there waiting for me on on Christmas day

but I will see we'll see it will see if I'm willing to to hold on to not actually clicking play when that that extra nervously drops

see I'm going back and I'm looking at the original theatrical trailer for the matrix now and the one thing I sincerely remember from that marketing campaign I was about 10 years old and this maybe came out originally is that it was predicated on a question the question was what is the major and they refused to to answer that question in the marketing campaign itself

and it was a because I gave you just enough of what was going to happen in the movie this was a case where like you could show the set pieces but it would just sort of spark curiosity because you're like what the hell could they possibly be doing in this film that would require them to do these jaw dropping get like physics to find

some. Trailer's modern trailers do except for that initial teaser and like usually the initial theatrical trailer they don't really build anticipation or build curiosity anymore they're all about building excitement and excitement isn't something that is like a growing feeling of like of you know it's just so to one and done you know

Martin Scorsese comparing like Marvel action movies to a theme park rides really sort of fits here in that analogy where trailers are no longer like I don't know getting a reading a really interesting article up and then deciding to see a movie basically

the best trailers because like a short film that acts as an advertisement for the movie like that's what what has always taken me about trailers like a really good one can feel as though you have taken the elements of here and are telling a mini story as opposed to just showing a montage of clips and like most modern trailers are a montage of clips as the studios are like frantically rush their visual effects studios to crunch and finish shots and then increasingly shove those in

to the trailer is like granted like you know a lot of talking about are like more the spectacle films but I think this is true for a lot of marketing and like even for for quieter films where like whatever the most exciting moments they had the most dramatic moments those are just ratcheted up as the marketing is closer because for someone

understandable reasons like they're at that point desperate to get people who aren't already interested to give them something to come see it but that's why I just like use me the case you

watch ad buys before an election yeah yeah yeah yeah and then the ad buys report like you're also going to die if you don't vote you know and like that's the like the

people happening like in trailer editing it's not about like a long consistent like theme and curiosity because like the marketing in that era that you're speaking of is like matrix comes

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