Wove - Custom Rings that You Can Try Before You Buy
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 27 October 2022
⏱️ 61 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
Andrew says, "people know Wove for being the only engagement ring company that builds custom replica rings for our couples to try on at home. Our couples design, try on and purchase their engagement rings without ever having to leave their home. And I think what's surprising to most people is that the replica ring isn't just a plastic ring that you try on, it looks and feels indistinguishable from the final ring."
Today we interview Andrew Wolgemuth, Co-founder & CEO of Wove. Wove is a custom engagement ring company that provides replica rings for at-home try-on. Wove matches clients with their own expert jewelry designer over video chat to design their one-of-a-kind ring.
Andrew says that Wove uses the same manufacturing process for their replica rings as they do for the real ring. They use non-precious metals and imitation diamonds to create the replica rings, so you feel confident knowing you’re buying the right ring. Plus, there’s one more hidden benefit that I believe to be the best thing about this process. You get to keep that replica ring as your travel ring or adventure ring.
We discuss:
* Andrew’s gratefulness for his wife’s support
* Wove Origin story, which starts with two Army Rangers in Afghanistan
* 70% of couples buy their ring together
* How he grew up in the Jewelry business and lessons learned
* Why they are a mix of tech startup and master artisan
* A breakdown of their customer process
* How customers get their own master craftsperson to work with
* Challenges and advice for other entrepreneurs
* How everything is made with “just-in-time” manufacturing
* Why it’s important that their customer feels seen and heard
* Why his team is his competitive advantage
* And more…
Join Ramon Vela and Andrew Wolgemuth, as we break down the inside story of Wove on The Story of a Brand.
For more on Wove, visit: https://wovemade.com/
Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.
*
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Transcript
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| 0:00.0 | But we actually launched WoV or at least started working on WoV while on a deployment to Afghanistan. |
| 0:07.7 | It was my last deployment. It was summer of 2018. |
| 0:11.1 | I was deployed with a platoon of Rangers, many of whom were at the time in their life where they wanted to be able to buy an engagement ring, get back from deployment, and step off the plane and propose. |
| 0:21.8 | Problem being is there's not a ton of opportunities to buy an engagement ring with confidence |
| 0:26.4 | from Afghanistan. And so utilizing my family business, we started testing what could be a solution |
| 0:32.9 | to this problem, which was remotely designing engagement rings with service members, sending them |
| 0:39.6 | realistic replicas overseas so that instead of shipping them a $10,000 engagement ring, |
| 0:44.9 | we were sending them $3 replica rings. |
| 0:47.6 | They could buy with full confidence, propose with that replica, and then with their partners partners input by the final ring, make any |
| 0:56.5 | final changes that they wanted. And so that was the earliest version of Woe. |
| 1:10.2 | This is the story of a brand, a podcast that helps people learn the story behind their favorite |
| 1:15.5 | consumer companies. |
| 1:16.5 | I'm Ramon Vela, and I believe that people want to know more about the brands and the |
| 1:21.1 | products they purchase. |
| 1:22.6 | So each week, I interview the founder of a consumer brand, unpack their story, their products, |
| 1:27.4 | and their mission, |
| 1:27.9 | so you can decide which products are worth buying and which brands are worth supporting. |
| 1:37.4 | Andrew says, Wove is known for being the only engagement ring company that builds custom replica |
| 1:43.6 | rings for our couples to |
| 1:45.7 | try on at home in essence. He says our couples design, try on and purchase her engagement |
| 1:51.1 | ring without ever having to leave their own. And I think what's surprising to most people |
| 1:55.7 | is that the replica ring isn't just some sort of plastic ring that you try on, it looks and feels indistinguishable |
... |
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