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WSJ Your Money Briefing

Would You Return to the Office if It Smelled Better?

WSJ Your Money Briefing

The Wall Street Journal

News, Business News

3.81.6K Ratings

🗓️ 22 February 2024

⏱️ 8 minutes

🧾️ Download transcript

Summary

Some companies are trying to boost in-office attendance by pumping nose-friendly fragrances into the ventilation systems to improve workers’ moods. Wall Street Journal reporter Ray A. Smith joins J.R. Whalen to discuss. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

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0:28.6

non-HSPC fees may apply.

0:38.0

Here's your money briefing for Thursday, February 22nd. I'm J. R. Wayland for the Wall Street Journal.

0:45.0

Companies have been trying all sorts of methods to get workers back in the office, everything from free coffee to pizza parties.

0:48.0

Now they've moved beyond the sense of taste and are focused on making the office smell better.

0:54.0

You didn't want to end up with a fragrance that was so calming that people would fall asleep at work or be too relaxed at work,

1:00.0

but you didn't want something that was so pungent that, you it would be so noticeable that they would it would be a distraction even rather than something that would help them do their work better.

1:09.6

Wall Street Journal reporter Ray Smith sniffed out the details. He'll talk to us about it after the break. For brands in the digital age, content is the customer experience.

1:28.5

That's why industry leaders like KFC, Mail Chimp, and BMW rely on the content-ful composable content platform to easily

1:35.8

create, collaborate, manage, and deliver content across all channels, resulting in meaningful

1:41.2

customer experiences and significant business results.

1:44.6

Ready to maximize your content's potential?

...

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