Would You Rather Buy Pinterest Ads or Snapchat Ads? #1833

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 21 August 2021

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1833, we talk about Pinterest versus Snapchat and which platform is a better option for advertising on. Rather than going with one or the other, a far smarter approach would be to test both and see which one works for your business. A key marketing concept is to follow your audience and market to them in the cheapest way possible, so by applying this concept to your tests, you’ll know which one to pick! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Would You Rather Buy Pinterest Ads or Snapchat Ads? [00:32] The current status of Pinterest and Snapchat. [01:02] Going with whichever channel is profitable according to your tests. [02:04] Where is your audience hanging out and where can you arbitrage it? [03:10] The value of running many tests. [04:05] That’s it for today! [04:06] Go to marketingschool.io/live to get access to our virtual and live events. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode: Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	And fast your website loads the better off you are with Google's Corvital update that
0:33.2	makes it super, super important to optimize your site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use DreamHouse.
0:42.2	So just go to DreamHouse or Google it, find it, check it out, and it's a great way to improve
0:47.7	your low time.
0:48.7	Today, we're going to talk about if you should rather buy Pinterest ads or Snapchat ads
0:57.2	or would you rather the question.
0:59.4	So let's set the stage here before we begin.
1:01.8	Pinterest as of this recording, they've been doing really well.
1:04.6	I mean, revenue's been going well, but they're talking about the growth rates kind of projecting
1:08.0	to decline a little bit.
1:10.0	Snap actually had really good earnings.
1:12.0	This is recorded as of Q3 of 2021.
1:15.1	So just context here that there is room for these other ad platforms to grow.
1:18.7	The question is, which one would you rather buy right now?
1:21.5	You want to start Neil?
	...

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