This is going to be a lot of fun today. I'm going to talk about the NFL owners. You are not going to be surprised the way I talk about them. Albert Brear on that and all the quarterback landscape stuff, including a big win for the Packers and what it could mean for Rogers future.

Alan Yang, he worked on Parks and Rec, he has a podcast about Parks and Rec, really talented writer, fun guy and life advice.

I want to start by talking about Roger Gidell protecting the owners again this week because that's his job. We may not like it but that's the man's job.

Protect the shield. Roger Gidell is the shield and he's bad at talking publicly. We've learned that over the last decade plus. He's just not good at it.

So even when he's trying to deliver something on the behalf, his approach has always been bad. And honestly the topic is bad too.

We wanted to learn more about the investigation of the Washington football team and some of the emails that went around that led to John Groot and being out with the Vegas Raiders.

It's basically like, hey, that's all you're getting and we should be used to it, right? Because the shield, really the owners, they don't care about us.

They've never cared where all marks as consumers. And we want to hold them to this higher standard because they represent something that's so important does.

And I think as you get older too, geography matters more. Where you're from matters more. And even though these guys are an elected officials or guys that just made awesome business transactions, we'd like them to feel a little bit more like elected officials because they're so emotionally attached to the thing that they're in control of.

So when they're assholes to all of us about it, all of the time, every time they're given a chance to be decent about things, they just can't. They're incapable of doing it.

And so when they let us down every single time, it feels more personal, even though we should never take it personally because here's a rule that I've always told you.

If somebody tells you to have lower expectations about themselves, agree with them.

Let's recap a few things. This is a group that took five million, I think, from the military. Now granted the Department of Defense, I think spent 100 million over years trying to promote recruitment.

And the NFL did it. We're all like, yeah, for the troops, half time, someone's coming out to see their dad, guys are waving flags are out there, people in uniform, was all paid for.

None of the owners were like, hey, should we not do this and granted other leagues are doing it too. The NFL, I think more than the other leagues.

Remember the cancer research thing that happened a couple of years ago. Remember when we found out, man, those pink hoodies are fire. I love the gloves.

You're like eight to $12 out of every 100 goes to cancer research. Like, how does that work? Again, I'm not an idiot.

There's marketing, there's costs, there's production, there's shipping, there's all of that stuff. But I'll just tell you eight to 12% feels a little non-researchy.

Their branding's terrible. It really is. The NFL brand itself is great. But the way they are so dismissive of their chew rating is actually fascinating.

And remember when everybody hated them again because of concussions, right? And every time we learn more about the concussion thing, you'd be like, this owners really did this.

Like, they were this terrible with their own employees about concussions because they knew how dangerous it was and they didn't want anyone to know.

And they're like, that's years ago, but it also happened. And so it's like, man, everybody hates the NFL and they go, what can we do? What can we do to change the conversation, Don Draper style?

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