Oh, There's a new player in the lightweight precision hunting rifle world relatively new.

It's a company here in my home state of Idaho, so it already warms my heart.

Relatively new in the sense that Alterra Arms is about five years old.

And what really stands out about this company is some extraordinary performance guarantees.

And then of course the processes that they use,

the manufacturing and building processes

that this company uses to back up and actually prove out those

guarantees. Extraordinary stuff. Now I have the privilege today of sitting down with three of Al-Tera's players here in this scene.

I almost said head honchos, but I don't want to give these guys you know a big ego well you know what they probably

already have those you know just kidding this is a great bunch of guys so folks thanks for

tuning in today.

I'd like to just ask each of our guests here

to introduce themselves and tell us just a little bit

about what they do, and then we're

going to dig in to that extraordinary performance guarantee.

Let's start with you, Mike,

because I've known you for a long time, my friend.

Yeah, it's good to see you again.

So I'm Mike Swieberd, and I'm the Emperor of Marketing, oh no, not Emperor of Marketing,

Chief Marketing Officer here at Altar Arms.

Formerly referred to as Highness.

Yes, yes, excellent.

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