"World Class" Beauty Products and Making a Star Brand with Cassandra Grey of Violet Grey
Gloss Angeles
Kirbie Johnson and Sara Tan
4.8 • 679 Ratings
🗓️ 2 December 2022
⏱️ 46 minutes
🧾️ Download transcript
Summary
When people ask us what beauty spots are a must-visit when they come to LA, Violet Grey on Melrose Place is high on the list. The highly-curated store stocked with “best in class” beauty goods is the product of one Cassandra Grey, arguably one of the savviest and chicest beauty entrepreneurs in the industry. On today’s episode, Cassandra walks us through the rigorous process of becoming Violet-approved, her favorite brands she helped put on everyone’s radar, and why she believes that at the end of the day, people just want to be told what to put on their faces. Stay tuned until the very end of the ep for a major giveaway of the coveted Violet Grey New Obsessions box.
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Transcript
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| 0:00.0 | I mean, I love image makers so much and have so much respect for them, you know, whether |
| 0:05.3 | it's a makeup artist or a hairstylist or a wardrobe stylist or a lighting guy or girl or, you know, |
| 0:11.7 | all of those people that create really the iconography that's inspired, certainly our artistic |
| 0:18.7 | point of view at Violet Gray, but I think almost every brand, they're |
| 0:22.6 | pulling inspiration from Hollywood and image makers that are creating, you know, the sort of beauty |
| 0:29.3 | standards that are influencing practices and purchases around the world. |
| 0:35.2 | Hi Kirby. Hi, Sarah. |
| 0:39.3 | Welcome to Los Angeles. |
| 0:42.2 | Welcome glamgelinos. |
| 0:44.8 | We hope you stay a while. |
| 0:46.4 | Cute. |
| 0:46.9 | That's cute. |
| 0:50.5 | Happy December. |
| 0:52.5 | A December to remember. |
| 0:54.1 | December bipes. Have you seen those TikToks of people doing like the |
| 0:59.1 | Toyota commercials or like the Kia holiday event? And it's this voice changer and they're saying the most |
| 1:06.6 | absurd things with it. It's great. I need to watch it. It's absolutely incredible. I've saved so |
| 1:12.3 | many out to my phone because it's just absolutely wild. It sounds just like the voiceover for those car |
| 1:16.6 | commercials. Oh my gosh. Send me those links. We have such a good guest on today. Miss Cassandra Gray |
| 1:24.1 | herself, founder and CEO of Violet Gray. |
| 1:28.5 | Well, she was CEO until earlier this year before she sold the company to Farfetch. |
| 1:35.7 | I don't believe she's still technically the CEO. |
... |
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