On this episode of the playbook I have Tim Kobe founder and CEO of 8 Inc and the designer of the Apple store.

Tim and I discuss that design work alongside of Steve Jobs and how to focus on customer experience that leads to a monetary gain.

Join me for all of this and more on The Playbook.

This is Entrepreneurs The Playbook,

where each week I bring you some of the greatest athletes, celebrities, and entrepreneurs

to talk about their personal and professional playbook to success and what made them champions

on the field and in the boardroom.

I'm your host and CEO of Sports One Marketing, David Melzer.

This is Dave Melter with entrepreneurs, the playbook, and I have a legend,

sorry when we say that we feel old, but CEO, Tim Kobe of both Eight Inc and X8 ventures,

known specifically for what I think is the legend of design of

workflow design architectural design just an entire business design that is

world-renowned. Your stores specifically Apple and

Coke and the companies keep going specifically. I'm going to take it back

because one people they look at our careers at our age and go,

oh, how do I get there? We wish we could tell them. But it's nice to learn your

playbook. So where did you begin and where were your passions when you were younger? your My mother was probably an original hippie, but she's been an art teacher really since I was born and I think she probably pushed us as much as possible, myself and my brothers, into the art field.

My father on the other side was a sort of, you know, very pragmatic, very practical hands-on type

of guys.

So we made a lot of stuff with my father,

and we imagined a lot of things with my mother.

So it was a combination, I think, of parental influence.

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