I feel like we've referenced...

Quillette before. Yes. Quillette. We have. It's a website. Yes. Apparently it is. Yes.

It's on the internet. They do some sort of journalism that I feel like we've liked in the past.

Anyway, there's this article out. Somebody tweeted it. I came across it. Twitter's micro-slavery.

It's the stuff we've talked about before. Referencing this new book out called Zucked,

waking up to the Facebook catastrophe. By tech investor Roger McNaMe. We have a copy of that on our

desk. Maybe we should have him on. But anyway, here's a little section from what I thought it was

pretty good. Again, the title of the article is Twitter's micro-slavery. Lizar brain emotions,

such as fear and anger, produce a more uniform reaction under more viral in a mass audience.

When users are riled up, they consume and share more content. Dispassionate users have relatively

little value on Facebook, which does everything in its power to activate the lizard brain.

Facebook has used surveillance to build giant profiles of every user and provides each user with

a customized Truman show similar to the Jim Carrey film about a person who lives his entire life

as the star of his own television show. It starts out giving users what they want. But the algorithms

are trained to nudge user attention in directions that Facebook wants. The algorithms choose posts

calculated to press emotional buttons because scarring scaring users or pissing them off increases

time on site. Facebook calls it engagement, but the goal is behavior modification that makes

advertising all the more valuable. For more ham handed and obvious aversion to this, see cable

news. Everything is either scary or should provoke your anger. He also goes on to point out that

digital abolitionists grow more and more strident numerous these days, many including early Facebook

investor, Macnomey, hail from inside Silicon Valley, people that have decided now you shouldn't

be on social media. A raft of articles over the last few years have documented the documented the

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