Working: How "Bookstagrammer" Jordan Moblo Crafts His Posts

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Music, Tv & Film, Arts

4.2 • 2K Ratings

🗓️ 16 May 2021

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week, host Rumaan Alam talks to Jordan Moblo, the man behind the Instagram account @jordys.book.club, which features artful photos of both fiction and nonfiction books, as well as short reviews of titles Jordan feels like promoting. In the interview, Jordan discusses the creative decisions that go into his posts and explains what it was like to grow an audience of 69,000 followers. He also talks about balancing his Instagram hobby with his full-time job. After the interview, Rumaan and co-host Isaac Butler discuss Jordan’s decision to never post negative reviews of books. In the exclusive Slate Plus segment, Jordan lists some of his favorite book covers and talks about the hashtag #bookstagrammademedoit. Send your questions about creativity and any other feedback to working@slate.com or give us a call at (304) 933-9675. Podcast production by Cameron Drews. If you enjoy this show, please consider signing up for Slate Plus. Slate Plus members get benefits like zero ads on any Slate podcast, bonus episodes of shows like Slow Burn and the Culture Gabfest—and you’ll be supporting the work we do here on Working. Sign up now at slate.com/workingplus. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	What do I do?
0:01.2	What do I do?
0:02.4	What do I say?
0:03.6	What do I say?
0:30.0	It's kind of wild, because I started out with like zero followers, not expecting anything.
0:39.1	Like it was a private account.
0:40.1	Like I didn't even tell my husband because I was like, this is so nerdy.
0:42.4	Like, I don't need anyone to know this.
0:44.3	Like, and now there's like 69,000 people who like check in what I'm doing every day,
0:48.8	which is like, if I think about it before I post, I kind of like lose my mind and freak out,
0:53.3	because that's like so many people that have access to me.
1:00.4	Welcome back to Working.
1:01.9	I'm your host, Isaac Butler.
1:03.9	And I'm your other host, Ruman Alon.
1:06.0	Ruman, Ruman.
1:07.5	So nice to hear your voice.
1:08.6	Who was that other voice that we just heard at the top of the show?
1:11.8	And what does he do?
1:14.0	So my guest this week is Jordan Moblo, and Jordan has a day job.
1:18.3	He's a development executive in the film and TV business.
1:22.2	But this week I'm talking to him about his side gig, which is as a, and you'll have to forgive
1:28.3	the inelegance of this word, a bookstagrammer.
	...

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