This is simple. I'm Tish Hawksen Rider.

In this episode I'm talking to Desiree Martinez, a social media manager for mom and pop shops.

More on her in just a sec, but friends, first, a quick reminder that if you love this

podcast or if you love anything I've put out over the years, whether that's one of my books or

the art of simple or you've taken one of my classes to consider

becoming a patron. Right now this inner circle and I are genuinely having a blast

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right from our own homes using

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like that. This is the work we're doing called the world at home. These patrons are also who I go to first

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And thanks so much in advance for your support.

You are literally helping us keep the lights on so we can do what we do around here. Okay, back to Deseret. A social media manager isn't too unique a job these days, but she takes a particular angle with her work.

She focuses specifically on small businesses that might otherwise

call themselves boring and as a military spouse herself she prioritizes hiring and

helping out other military families who serve around the world.

So let's get right into it.

Here's Desiree Martinez, a social media manager for mom and pop shops.

Okay, Desiree, tell me about your work. What is it that you do?

...