Women, sport and business: Haley Rosen
Business Daily
BBC
4.4 • 816 Ratings
🗓️ 2 January 2023
⏱️ 17 minutes
🧾️ Download transcript
Summary
This year sees one of the biggest global events in women’s sport – the Women’s World Cup in Australia and New Zealand. It follows a very successful 2022 for the sector with record crowds watching England win the Women’s European Championship on home soil, Australia claiming the Women’s Rugby League World Cup and in the Women's Africa Cup of Nations, South Africa beat hosts Morrocco to take the title.
In Business Daily’s series on women, sport and business, we speak to Haley Rosen, a former pro soccer player who now runs the digital sports media company Just Women’s Sports.
When Haley stopped playing, she realised she couldn't access even basic information about women's sports, including fixtures, scores and all the other statistics available to those following male sports.
Haley tells Sam Fenwick how she set up her digital media platform and secured more than $3.5 million in investment. They also discuss what needs to change to make sure female sporting stars are treated on a par with their male counterparts.
Presenter: Sam Fenwick Producer: Helen Thomas
(Image: Haley Rosen; Credit: Getty Images)
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hello and welcome to Business Daily from the BBC World Service. I'm Sam Fenneick. |
| 0:09.5 | 2020 was a big year for women's sport. England won the women's European Championship on home soil. |
| 0:16.8 | Australia retained the women's rugby league cup. and in the Women's Africa Cup of Nations, |
| 0:21.9 | South Africa ended decades of heartbreak |
| 0:24.1 | to beat the host Morocco 2-1 and take the title. |
| 0:28.5 | And this year, the Women's World Cup arrives in Australia and New Zealand. |
| 0:33.2 | Today we have a series for you on women, sport and business. |
| 0:37.5 | First up is Haley Rosen. |
| 0:39.5 | Haley is a former pro soccer player and now runs a hugely successful digital sports media company called Just Women's Sports. |
| 0:47.5 | We are just starting to see the dollars go into this space. |
| 0:51.7 | So I think we're just at the beginning of women's sports and all it can be. |
| 0:55.7 | In 2021, she secured more than $3.5 million for her business, |
| 1:00.7 | which she started after being utterly frustrated at not being able to follow the progress of her teammates |
| 1:06.7 | or find basic information like scores, stats, schedules for women's sports leagues. |
| 1:12.7 | Traffic to Haley's digital platform is growing every day. |
| 1:16.0 | I think the moment is now to build because the audience is there and the interest is there, |
| 1:20.5 | the excitement is there. |
| 1:21.7 | And so it'll take a bit of time. |
| 1:22.9 | But as long as we're investing and building now, I think it'll turn. |
| 1:28.9 | In this first episode of our series on women's sport and business, hear how lucrative women's sports could become. |
| 1:40.1 | Honestly, in a lot of ways, I kind of stumbled into this. |
| 1:43.2 | You know, my story was I was a soccer player. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from BBC, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of BBC and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.