Women, sport and business: Betting
Business Daily
BBC
4.4 • 816 Ratings
🗓️ 3 August 2022
⏱️ 18 minutes
🧾️ Download transcript
Summary
Gambling has a long and complex relationship with sport. But betting is no longer a man's game. As women's sport grows, many companies are putting big money on its success.
In the last edition of our series looking at women, sport and business, we find out how one football side came back from the brink via a deal with Sweden's main gambling operator, Svenska Spel. We hear how England's victory in the Women's Euros could be a big win for the British betting sector.
But as other sports eye up sponsorship deals, some are calling for tighter controls on how - and to whom - bookmakers can advertise.
Presenter/Producer: Alex Bell (Image: Kristianstads DFF face their rivals Djurgardens IF DFF in Stockholm, Sweden. Credit: Linnea Rheborg/Getty Images.)
Transcript
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| 0:00.0 | Hello and welcome to Business Daily on the BBC. |
| 0:06.6 | I'm Alex Bell and after the women's euros came to a spectacular end for England at the weekend, |
| 0:12.0 | the final edition in our series looking at women's sport and business. |
| 0:16.2 | This time one industry in particular which has become synonymous with the sporting world. |
| 0:22.2 | They say good things come to those who wait. |
| 0:26.1 | I say good things come to those who cash out. |
| 0:29.1 | It's as simple as up, tap. |
| 0:31.7 | Best of all, it's available to every punter on any race, every day. |
| 0:36.9 | Go you good thing. |
| 0:38.5 | For some fans, sticking a bet on your chosen team is as much a part of the experience as |
| 0:43.9 | the game itself. |
| 0:45.4 | Around the world, an estimated $1.1 billion is bet on sporting events every single day. |
| 0:52.3 | And as women's sport grows in popularity, so too does the line |
| 0:56.4 | of betting companies eager to cash in on that success through sponsorship deals and advertising. |
| 1:02.8 | In this episode, we'll hear all about how the gambling industry has expanded its influence |
| 1:07.6 | in sports like football and netball, and what sponsorship can do for sport in return. |
| 1:13.8 | We'll also find out why it could be putting women at risk of harm. |
| 1:18.1 | Women themselves agree that gambling is now normal and acceptable for women to do, |
| 1:22.9 | but unfortunately what isn't so normal is seeking help for gambling among women. |
| 1:35.9 | We begin, though, in the south of Sweden, where Football Club Christianstadt |
| 1:40.6 | are enjoying another season at the top of the country's Premier Women's Division. |
| 1:45.7 | A decade ago, things looked very different. |
... |
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