Wolf Project- Thinking Big about Men’s Skincare

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 3 February 2023

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Sendlane.

Francesco says, “I believe being an entrepreneur is one of the most rewarding things. It's the most rewarding thing I've ever done in my life. And it's by far the hardest. I like to think of launching your brand or company as being in front of a mirror where all of your strengths are amplified, but all of your weaknesses are amplified as well.”

Today, we interview Francesco Urso, Founder of Wolf Project. Wolf Project is a brand of skin care for men, with the ambition of transforming the way men take care of their skin. They work with beauty experts in Korea to merge Swiss rigor and Korean know-how.

We discuss:

* Why he’s grateful for his wife
* Mental health and entrepreneurship and why it needs more attention
* Different ways of dealing with stress and anxiety, including journaling
* A forecast and predictions for Skincare brands in 2023: What will it look like
* How D2C brands are no longer laughing at large conglomerate brands
* What 2022 looked like and lessons learned
* Strategy differences between what he did in 2023 vs 2022
* How his thinking has evolved and why he believes you need to think bigger
* Breakdown of products, including why they start by making products they would use
* And more…

Join Ramon Vela and Francesco Urso as we break down the inside story of Wolf Project on The Story of a Brand.

For more on Wolf Project, visit: https://wolfproject.co/

Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.

This episode is brought to you by Sendlane.

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Transcript

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0:00.0	So 2022 has been a year of growth for a World Project, a year of learning.
0:05.0	And I think the biggest, the single biggest learning for me is stop looking at what others
0:13.0	are doing, trace your path, be confident in your path and act based on your beliefs, on your strategy, and not having fear of missing out, fear of competition.
0:28.8	And that's the biggest, biggest, to me, very deep learning for 2022, going into 2023.
0:36.9	Thank you. a very deep learning for 2022, going into 2023. This is the story of a brand, a podcast that helps people learn the story behind their
0:53.1	favorite consumer products. I'm Ramon Vela, and I believe that people learn the story behind their favorite consumer products.
0:54.9	I'm Ramon Vela, and I believe that people want to know more about the brands and products they
0:59.8	purchase. So each week, I interview the founder of a consumer brand, unpack their story,
1:04.9	their products, their mission, so you can decide which products are worth buying and which
1:09.5	brands are worth supporting.
1:14.9	Francesco says, I believe being an entrepreneur is one of the most rewarding things.
1:21.4	At least, it's the most rewarding thing I've ever done in my life, and it's by far the hardest.
1:30.3	I like to think of launching your brand or your company as being in front of a mirror where all your strengths are amplified,
1:36.8	but all your weaknesses are amplified as well. Today we interview Financesco Erso, founder of Wolf Project. Wolf Project is a brand
1:48.2	of skin care for men with the ambition of transforming the way men take care of their skin. And they work
1:55.5	with beauty experts in Korea to merge Swiss rigor in Korean know-how. Now, this is a far-reaching interview that
2:05.2	I think you're really going to enjoy, whether you are an entrepreneur, a business owner,
2:10.4	or you're a consumer looking for great products, especially for men's skin care. We talk about
2:17.4	what he's grateful for. We talk about mental
2:19.9	health and entrepreneurship and why it needs more attention. We talk about the different ways of
2:24.7	dealing with stress and anxiety, including his method, which is journaling. We talk about a forecast and
2:30.8	prediction for skincare brands in 2023 and what it's going to look like.
	...

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