Fresh Bellies - Adventurous Snacking Starts Here

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 2 February 2023

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Sendlane.

Saskia says, “we make everything from toddler snacks to preschool snacks and adult snacks, and we season each of them with herbs and spices that you typically find in Latin American kitchens. So our goal really is to innovate in a space where you traditionally find either really sweet or really salty products, or run-of-the-mill flavors like barbecue, ranch and Cheddar. Instead, we're coming in with something unique that is just not offered today.”

Today, we interview Saskia Sorrosa, Founder & CEO of Fresh Bellies. Fresh Bellies is creating a new generation of healthful, adventurous eaters. Made with whole, non-GMO and Kosher ingredients, Fresh Bellies products never mask vegetables or fruits with added sugars and feature flavors never seen in the kid aisle.

We discuss:

* What she’s grateful for
* Overview and origin of the brand
* Her background working with the NBA and her motivations for starting Fresh Bellies
* How they develop recipes and make the snack at scale
* Her biggest challenges in building the brand
* The brand’s recipe philosophy and her focus on clean simple ingredients
* Why parents are seeking alternatives to what is in the snack isle
* The future of the brand and upcoming new products and more…

Join Ramon Vela and Saskia Sorrosa as we break down the inside story of Fresh Bellies on The Story of a Brand.

For more on Fresh Bellies, visit: https://freshbellies.com/

Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.

This episode is brought to you by Sendlane.

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Transcript

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0:00.0	when we decided, okay, well, we need to find a manufacturer that can do this at scale.
0:04.7	We didn't have those contacts.
0:07.2	Through the chef's wife who happened to be a food lawyer, we got into contact with
0:13.6	Jeff, who's now our head of business development.
0:17.4	He's still with a company today who had experience with co-packers or manufacturers
0:22.1	that can make this type of product. And so that's when we started sourcing, who's going to
0:28.6	make this food, who's the right partner for us, who can make it and keep the integrity
0:32.4	of the flavors the way we want them, and make it safe so that we could ultimately get into
0:37.4	stores with this product.
0:47.7	This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer products.
0:56.6	I'm Ramon Vela, and I believe that people want to know more about the brands and products they purchase.
1:01.9	So each week, I interview the founder of a consumer brand, unpack their story, their products, their mission,
1:08.1	so you can decide which products are worth buying and which brands
1:11.6	are worth supporting.
1:16.5	Saskia says, we make everything from toddler snacks to preschool snacks and adult snacks,
1:21.7	and each of them is seasoned with herbs and spices that you typically find in Latin American kitchens. So our goal really
1:30.0	is to innovate in a space where you traditionally find either really sweet or really salty
1:35.0	products or run-of-the-mill flavors like barbecue, ranch, or cheddar. Instead, we're coming in
1:41.0	with something unique that is not offered today.
1:50.5	Today, we interview Saskia Sorosa, founder and CEO of Fresh Bellies.
1:55.6	Fresh Bellies is creating a new generation of healthful, adventurous eaters.
1:59.2	Made with whole, non-GMO, and kosher ingredients,
	...

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