Welcome back to the Word on Fire Show. I'm Brandon Vat the host and the Senior

Publishing Director at Word on Fire. We know our leaders need to be trained well in

several areas such as theology, morality, scripture, liturgy,

pastoral ministry and more, but if we want them to be able to wield all of those skills as

effective leaders, they must also be great communicators. After all, sharing the good news is,

at its heart, the task of communicating. Communication is a linchpin skill that unlocks the full potential

of all those other skills. However, church leaders often get very little training in it.

And that's why Matthew Warner wrote his excellent new book titled Why They Follow, Lessons and

Church Communication from that one lost sheep, which was just published by Word on Fire. Look,

the church needs great communicators. This book will teach you to be one and it belongs

on every church leader's desk. Recently, I had a chance to sit down and interview Matt about the

book talking through some of its themes and many of its lessons. We're going to share that

interview here and I think you'll enjoy it. In the meantime, check out the book. You can find it at

WordonFire.org slash follow. That's where you can order your copy or better yet, take advantage

of our parish pack where you can get 10 copies of the book to read and discuss along with the staff

at your parish or diocese or school. But for now, sit back and enjoy this interview with Matthew

Warner about his new book Why They Follow.

Welcome to this special interview. I'm with my good friend Matthew Warner. He is the author of a

brand new book which has just been published by Word on Fire. Get it in the screen there. It's

titled Why They Follow, Lessons and Church Communication from that one lost sheep.

I've known Matt for many, many years. He's a dear friend of mine. We've spoken at conferences

together. We've written books together. But he's probably best known in the Catholic world as the

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