I was looking at this ad from 1958.

It's a print hand out from Cadillac.

And across the top, it says, the moment you take the wheel, you will discover a motorcar

unexcelled in craftsmanship and heritage.

As you can readily see, the Cadillac Motorcar for 1958 is a rare masterpiece in all the

things that make a Cadillac, a Cadillac.

The people in the ad look prosperous and important.

I got two businessmen leaning in front of a Cadillac, a chauffeur or standing guard by one,

and a glamorous woman in gloves leaning across a third.

I came across the ad because one of the dealerships listed in it was O'Leary Cadillac, a grandfather's

dealership and gross point Michigan.

But it's a great example of this certain kind of advertising.

It's a broad, aspirational and selling anyone who saw it on quote, an unforgettable, motoring

experience.

In the way it looks, rides and drives, this is Cadillac's finest.

We hope that you will take the time to see and drive this magnificent new Cadillac very

soon.

That kind of advertising not only sold us on a certain kind of life, but also underwrote

an industry.

advertising for the last almost 200 years has essentially funded the media revolution

that idea of a mass media format.

That's Siva Vidyanathan.

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