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Right before the holidays, I was spending a lot of time online.

Trying to cram in last minute shopping for my family

and occasionally getting distracted by things that I would like to buy for myself.

Like fly fishing gear. That's one of my hobbies.

But while I was busy comparison shopping and reading product reviews,

companies were tracking all of that searching and pointing and clicking.

So they're looking at sort of how far you're scrolling.

They're looking at what time of day you're there.

They're thinking about where you are geographically.

That's Haley Sukayama, who advocates for data privacy laws

with the Electronic Frontier Foundation, a digital civil liberties group.

All that information comes together into a profile.

And it's kind of interesting if you ever go into your Google ad preferences

...