Today, what happens when the music dies, the music that was the promotion that came from magazines like Wizard and others that all just died with the rise of the internet.

The companies value the characters more than ever.

From movies to video games to comics, it's character, character, character,

and what happens when you as the creator have lost some of the platforms that you used to utilize

in order to best promote you and your work? Well, you have to turn to all of the platforms that you use to utilize in order to best promote you and your work.

Well, you have to turn to all of the different outlets available to you.

And today I'm going to go hard and I'm going to tell you some very direct and in many cases,

obvious ways that you need to lean all the way into promoting yourself.

Because the characters are always going to be tops.

And the promotional vehicles are now more few and far between than they've ever been before.

I'm giving you my best tips, my best view on this entire matter on an all new episode of

Robservations.

Hey everybody and welcome to another edition of Rob Observations. I am your host, Rob Leifeld.

I have been making the comics for just shy of 40 years. That is four decades that I've been writing

them, drawing them, publishing them, licensing them. I've even been to

the printer and watch them come off the press. I have seen comics from every possible angle.

I have freelanced with pretty much everybody. I held one contract in my life with Marvel

Comics, which was to relaunch Captain America and the Avengers.

It's really the only binding contract. Everything else was freelance until I created my own

studio system, made my own comic books through Extreme Studios, which had an output deal with

a company that I was a partner in called Image Comics, which to this day,

Image Comics is the third largest publisher of comic books, and that is saying something three

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