With Their Films, Just Who Are Toy Companies Targeting?
Business Wars Daily
Wondery
4.6 • 716 Ratings
🗓️ 10 August 2023
⏱️ 7 minutes
🧾️ Download transcript
Summary
Today is Thursday, August 10, and we're looking at Mattel vs. Hasbro.
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Transcript
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| 1:05.7 | Thank you. McMillan Online Community. From Wondry, I'm David Brown, and this is Business Wars Daily on this Thursday, August 10th. |
| 1:10.3 | By now, you've certainly heard the |
| 1:12.2 | hype. I don't have anything they planned, just a giant blowout party with all the Barbies and |
| 1:16.3 | planned choreography and a bespoke song. You should stop by. So cool. The Barbie movie has been the |
| 1:21.2 | smashing success of the summer, raking in 162 million on its opening weekend, and another 93 million the following weekend. It also |
| 1:30.0 | marked a major accomplishment for Mattel films, which co-produced the movie with Warner Brothers |
| 1:34.7 | and Lucky Chap Entertainment. While this may be Mattel's most significant film released to date, |
| 1:40.1 | it is far from the company's first. Mattel's foray into filmmaking actually began around the 1970s, |
| 1:45.6 | when it started to partner with production companies to make feature films based on its portfolio of toys. |
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