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Visit D-EEL.com slash HBR podcast. I'm Audie Ignatius.

I'm Alison Beard, and this is the HBR Ideacast.

All right, so we are back again this week to the topic of AI.

One of the things that I find most interesting about AI is that despite its huge potential,

there's no blueprint for how to use it, right? So we're all essentially pioneers experimenting with this powerful

technology to figure out how it can help us. Yeah, I'm constantly hearing from colleagues,

guests on this show, other contacts about how they're using AI in really new and creative ways.

And I think, gosh, I should really try that. But at this point, I'm using it for writing article summaries that we need to do for the magazine in hbr.org.

And honestly, feedback on which colleges my daughter should apply to.

But I know that I could use it for so much more if I just put the work in to better understand it and train it.

I think the breakthrough AI opportunity is still

slightly ahead of us or slightly ahead of most of us. And that is the widespread introduction of

AI companions that will have at our disposal at work and home that are trained by us, that know

everything we know, and that can take action on our behalf across a

range of activities. Okay, so now that's beginning to sound a little bit creepy. I don't know that

I'm willing to give an AI companion that much control over my life. Yeah, look, that's a fair point,

and I think a lot of people share that. I do think it's coming and I think it'll be hard to

resist. Our guest today, Don Tapscott, will talk about what he calls Identic AI. Tapscott, who's been

...