Here's your Forbes Daily Briefing for Sunday, September 22nd.

Today on Forbes, witchcraft is big business on Etsy.

In 2021, Nick the Alchemist started selling magical spells on ETSI.

For just a few dollars each, he offers spells for pet protection, quick money, and overcoming fear,

and emblems known as sigels to confuse your enemies, attract women,

or become a quote, famous influencer.

Most of his dozens of spells have been rated five stars by

apparently happy customers. Since then he says he's made about $100,000

enough to help him quit his job as a stocker at Lowe's in Michigan, where he lives.

The 28-year-old entrepreneur said, quote, I've always been drawn to entrepreneurship, but I've been attracted

to metaphysics and spirituality, so I just put those two things together.

Before my Etsy, I tried a lot of things, drop-shipping, writing articles, creating websites,

nothing stuck until the ETSI shop.

For almost a decade, ETSI has been a showcase for hand-crafted, one-of-a-kind items,

generating $307 million in profit last year from 9 million sellers.

Its selection is as vast as the human imagination, featuring everything from T-cozies to, quote,

human face pies.

But alongside the custom pet portraiture and six foot plus giant

squids are listings for something the platform has banned for nearly a decade.

Magical spells. the platform has banned for nearly a decade.

Magical spells.

Sellers like Nick the Alchemist offer thousands of them,

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