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Sportsmen's Empire - Whitetail Hunting

Wisconsin Sportsman - Evolving Outdoorsmen with Ben O'Brien

Sportsmen's Empire - Whitetail Hunting

Sportsmen's Empire Outdoor Network

Hobbies, Leisure, Technology, Sports, Wilderness

4.8 • 615 Ratings

🗓️ 17 February 2026

⏱️ 69 minutes

🧾️ Download transcript

Summary

On this episode of The Wisconsin Sportsman, Pierce is joined by Ben O'Brien to talk about the constant evolution of being an outdoorsman! Ben is a husband and father of three, an excellent outdoorsman, the founder of Woodside Media, and the Co-Host of The ROOST Show. In this episode, Ben shares what his early days working in the outdoor industry were like, how he navigated life and career changes with the help of some great mentors, and some of the realizations and subsequent changes he faced as he became a husband and father while working in the outdoor space. The guys dive into the importance of asking ourselves and others difficult questions and having tough conversations. And Ben shares the story of his son's first turkey harvest last spring, and the emotions, conversations, and questions that surrounded that experience for the two of them. Last but not least, Ben touches on his love of Wisconsin hunting culture, and shares his turkey hunting plans for 2026 which include a trip back to the Duren Farm to settle the score with a nemesis turkey named Limpy. All that and more in this week's episode!A massive thank you to Ben for coming on the show! Be sure to go check out Ben and Sam on the best dang turkey hunting podcast out there @roostshow to get fired up for this spring, and follow along with Ben's adventures @bennyob301 and @woodsidemedia and woodsidemedia.coBig thanks to our fantastic partners:Lone Wolf Custom Gear: www.lonewolfcustomgear.comonX Hunt: www.onxmaps.comHuntworth: www.huntworthgear.comGood Chance Fly Fishing: www.goodchanceflyfishing.comWisconsin Backcountry Hunters & Anglers: www.backcountryhunters.org/wisconsin Our Sponsors: * Check out Thompson Cigars and use my code SE for a great deal: https://thompsoncigar.com * Check out Troll Co Clothing and use my code EMPIRE25 for a great deal: https://www.trollco.com/hunting Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

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0:00.0

You're listening to the Sportsman's Empire Podcast Network, and this episode is brought to you by Interstate Batteries.

0:07.3

For all of your battery needs, visit your local Interstate Batteries retail store.

0:12.6

Interstate batteries, outrageously dependable.

0:16.6

Since 1988, Whitale Institute has been perfecting annual and perennial seed products,

0:22.6

specifically for hunters who plant food plots.

0:25.6

Their seeds have been engineered to be palatable, high in protein, and extremely attractive

0:30.6

to deer.

0:31.6

Whether you live in the Deep South or Midwest Farm Country, they have products that will

0:36.6

help you grow your best food plot yet.

0:39.3

For more information about their seeds and their blends, visit whitetailinstitute.com.

0:45.4

Enter the discount code SE15 for 15% off.

0:50.1

The Philly cheese stack is back at McDonald's and it's still intensely cheesy.

0:54.2

Imagine the cheesiest thing ever. Now cover it in cheese. Add two beef patties, cheddar cheese sauce, crispy onions and even more cheese. The Philly Cheese Stack. Did we mention it's cheesy? Available until the 16th of March, 26, from 11 a.m. Fees applied to delivery orders. Price and participation may vary. Subject to availability. When it's time to go after the biggest buck of your life, you need gear that will not only make your life easier, but that you can also depend on for years to come. Lone Wolf Custom Gear has been the leader in mobile hunting equipment for over 40 years and started out right here in Wisconsin. From inventing the climbing stick to perfecting ultra-light tree stands, Lone Wolf custom gear continues to innovate and put the best mobile hunting equipment on the market

1:31.3

with a ton of fantastic accessories that allow you to customize your gear exactly how you want it.

1:36.3

Whether it be the high-end DeQuisto series sticks and stands or the affordable Patriot series,

1:41.3

you'll have the peace of mind knowing that you're hanging off of gear that was 100%

1:45.2

made in the USA, right here in the Midwest, in fact, and has been designed and perfected by some of the

1:50.2

best whitetail hunters in the world. Not to mention, it has an unconditional lifetime warranty

1:54.4

that's so good, your grandkids, and even great grandkids will be able to use it when they're

1:58.3

hunting. Go build your kit out today at lone wolf custom gear.com. E-scouting is the crucial first step to any great adventure, but sometimes we've got to swap the muck boots for flip-flops and the shotguns for fishing rods and get out on the water to recharge those batteries. Whether you're in search of the lunker that broke you off last summer or trying to get the family out for a day in the water, you need to have a game plan. That's where onyx fish comes into play. With detailed bathymetry maps, expert information, historical fisheries data, and filters that allow you to hone in on your next favorite lake for a multitude of species. This is an angler's best friend. Shoot, I'm actually planning a father-son trip to the

2:34.6

north woods with some buddies right now, and I already feel like I've got a game plan in place to catch more fish than the rest of those guys. And the best part is, it's easy, intuitive, and based on the same platform as our beloved onex hunt app. Go check it out today and start finding your next honeyhole at onexmaps.com slash fit.

2:52.8

Fall is here and it's time to get out in the woods and when you do, you need gear that's going to keep you warm, dry, and concealed while you're pursuing wild game. That's why I'm proud to be partners with Huntworth gear, the makers of badass, affordable hunting gear that's readily available and won't break the bank. You've heard me talk about

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