Welcome to the podcast Think Biblically, conversations on faith and culture.

I'm your host Scott Ray, professor of Christian ethics at Talbot School of Theology at Biola University.

And I'm your co-host Sean McDowell, an author, a speaker, an Apologics professor also here at Biola University.

Today we're here with Tim Mulehoff, a professor of communications, also at Biola University,

and I'm just going to show my bias one of my favorite people.

Oh, I like you, Sean.

Thanks for being here, Tim.

And I'm not even trying to get class credit.

So you have such an important voice today speaking truth but with

winomeness I think with clarity with generosity and you wrote a book

recently you gave me the privilege of endorsing I think it's fantastic called

win-some persuasion tell us about kind of the heart of why you It's fantastic called Winsome Persuasion.

Tell us about kind of the heart of why you felt

the need to write that and really what it's about.

Well, I think when the reasons I wrote it

with my co-author Rick Lauthor, also at Biola University,

is that we're frustrated just like everybody else.

There's a study that came out about a year ago

that said 69% of Americans feel

that we are at crisis levels of incivility.

That we've lost the ability to talk to each other and think about it at a time

we need to talk to each other as Americans about transgender issues about the nature of marriage,

...