Winning the Battle in Your Head | Episode 363
Real Business Owners
Trevor Cowley
4.9 • 713 Ratings
🗓️ 12 May 2026
⏱️ 20 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
If you are ready to level up personally and professionally, go to joinrbo.com
Most people aren’t losing the battle in business or life because of a lack of opportunity—they’re losing it because of the way they talk to themselves.
In this episode of The Real Business Owners Podcast, Trevor Cowley breaks down the power of internal dialogue, identity, and self-awareness—and why your thoughts ultimately shape your actions, habits, and results.
Using lessons from the book Best Self by Mike Bayer, Trevor explains how most people stay trapped in negative patterns because they never stop to analyze the way they think, react, and communicate with themselves under pressure.
This episode dives into the connection between mindset, discipline, business growth, and self-improvement—and why the biggest transformation happens when you stop focusing externally and start doing the internal work.
Because your identity will always determine your outcomes.
Key Topics in This Episode:
How internal dialogue shapes your mindset and daily actions
Why negative self-talk keeps people stuck in the same cycles
The connection between identity, habits, and business success
How to build confidence through discipline and self-improvement
Why “imposter syndrome” is part of personal growth
The importance of setting massive goals that force transformation
How to control your thoughts under pressure and adversity
The difference between internal control vs. external validation
Why self-awareness is the foundation of lasting success
How changing yourself changes your business, relationships, and future
Transcript
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| 0:00.0 | Being an entrepreneur sounds cool, but the reality of building a business is very, very difficult. |
| 0:07.0 | Every level that you hit, there's a lot of things that suck that you just won't want to do. |
| 0:11.6 | What you're capable of is on the other side I don't feel like it. |
| 0:15.5 | And if you're committed to what it is that you're trying to do, nothing is going to stop you from getting there. |
| 0:23.7 | Welcome back to another episode of real business owners with myself, Trevor Cowley. |
| 0:27.9 | Hope you guys are doing well, per usual. If you're ready to level up, go to join RBO.com. |
| 0:33.1 | Other than that, if you're a business owner, frustrated with your accountant or not accessing |
| 0:37.7 | your numbers, check us out at easier accounting.com. We would love to do whatever we can to |
| 0:43.3 | be a part of the process to make sure that you have access to everything that you need to make |
| 0:47.7 | good business decisions. Guys, today's episode is regarding just a little section of a book. |
| 0:55.7 | You know, I would say close to about halfway through. |
| 0:59.0 | The book is called Best Self, Be You Only Better. |
| 1:02.5 | It's by a life coach named Mike Baer. |
| 1:05.6 | You know, some of these things, these questions, I guess, or the content that's in this book is some of the stuff that I really |
| 1:13.7 | cover quite frequently. And, you know, there was just a few things that hit me that I felt like, |
| 1:21.4 | you know, coincide with some of the language that I use or some of the things that I talk about |
| 1:26.1 | to try to challenge you to, |
| 1:27.6 | you know, to get better, you know, to see a different result. Like the book says, be you only better. |
| 1:33.1 | I don't want to change who you are as an individual because most individuals really are good, |
| 1:38.5 | kind-hearted people that have good intentions. You know, they want to serve people. They want to live with |
| 1:46.8 | integrity. They want to have good character. They want a great reputation with other people. They |
| 1:52.8 | want a good reputation with themselves. And they want to take care of their family in a manner in which |
... |
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