watching the Super Bowl this year, it was interesting. My business partner for years was Warren Moon.

I represented him when I ran Lee Steinberg, the most notable sports agency at its time.

And it was interesting because the two teams that made the Super Bowl weren't expected to be in the

Super Bowl. But to me, as an entrepreneur, as a business owner,

myself, as a business and executive coach, it represented culture. Those two organizations

have built over decades in extraordinary culture that preceded and post-seated their coaches. Two of the best coaches of all time had taken

them to the Super Bowl previously. Obviously, Belichick and Coach Carroll, who I'm sure you admire

in some way or another, their ability to build culture. When I look in the college arena, there's one coach that comes to mind of building culture.

And all the teams that you have led as an assistant and then as a head coach,

culture seems to be a priority.

And today, people don't work for companies anymore.

And I know in this industry, because I'm a participant in

the industry as an investor, and I fly charter when I need to or other people pay for it, it's really

nice. People work for culture today, not for companies. What were some of the secrets that you've learned

as one of the greatest culture builders in our country?

Well, David, I can't wait for everybody to start to hear your story.

Quite honestly, I didn't know much of it.

I grabbed a book, by the way, that I can't wait to read.

Culture is, it became my primary focus.

The older I'm more mature I got in coach, he'd be quite honest with

you that, you know, I grew up and Lou Holtz hired me at Notre Dame at a young age. I worked for

Woody Hayes and Woody Hayes. I didn't work for him. He was still alive when I was at Ohio State in

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