Welcome to Darin Daily On Demand, your most trusted resource to help you become better

every day.

Here's your success mentor, Darin Hardy.

Let me tell you a lie, a quitter never wins, and a winner never quits.

That's total BS, poppycock, it's pure clap trap, there's a couple of words of the day

for you to do.

Winners quit all the time, probably more often than anyone else, and they quit decisively

and without regret.

While we're at it, here's a few more lies, a customer is always right, everything happens

for a reason.

There are no stupid questions, but I digress.

So back to the winner never quitting platitude nonsense.

Winners learn how to quit doing the wrong things at the right time.

Make no mistake, it is much more difficult to close a business than to keep going.

The loss to your pride, letting go of sunk cost, letting others down, to hit to your ego,

and social reputation, all of it.

Change is always tougher than just continuing with the status quo.

Even if the thing that you are doing now is dumb and uncomfortable, change to the human

brain is more uncomfortable and scary, so we just keep plotting forward, often blatantly

ignoring the sirens and the flashing red lights.

Another compulsion that we are fighting here is, we are naturally biased towards wishful

thinking, particularly if it is something that is of our creation, where we have ego and

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