If the first 50 years were an experiment, to prove that a business could be

responsible and successful, turns out it's not just possible. It's profitable. So

what's next? What's next is simple. It's human power and it's finding the joy

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50 years Patagonia has given a damn about people and the environment. Find

more at Patagonia.com slash stories.

You're listening to the dirt factories, a production of duct tape then beer, with

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So we're at the top of lava. I really want to run it. That's really big. So big is making

me nauseous. I can't even sit there anymore. But I really want to run it. This is

Abby Holcomb. She's 12 years old in the recording. Now she's 13 and she's

sitting at the top of lava falls. The most notorious rapid in the Grand Canyon.

This is a legendary rapid. I mean I am not a kayaker. I am not a paddler at all

and I know about lava falls. Abby's talking into a GoPro and trying to decide

whether to kayak through the mass of white water. And before you jump to

conclusions it's not an accident that Abby found herself here. She's a rising

star in the world of kayaking. She thought about this moment for a long time.

I feel like if I don't run it, it'll be like unfinished business and I'm not sure

I'll be able to get on a trip right away after this since it took so long for my

...