Wine in decline?

Business Daily

BBC

News, Business

4.4 • 796 Ratings

🗓️ 22 April 2025

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

We're in Chile, where it’s grape harvesting time and vineyard workers are busy cleaning their barrels to make way for new batches.

The South American country has more than a thousand different varieties of grapes, but it’s proving hard to reach a new generation of wine drinkers.

It’s not just young people drinking less. Around the world wine production is in decline. This is often due climate change causing extreme droughts which affects harvests.

How do wine-producing countries like Chile respond - and keep the industry thriving?

Presented and produced by Jane Chambers

(Image: Friends having fun and relaxing together drinking red wine during a rooftop party in New York East Village. New York is one of the key markets for new-style Chilean wine. Credit: Getty Images)

Transcript

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0:00.0	Welcome to Business Daily from the BBC World Service. I'm Jane Chambers.
0:07.6	It's wine harvesting time in Chile and vineyards are busy cleaning their barrels to make way for new batches.
0:14.4	This South American country has more than 1,000 different varieties of grapes.
0:18.8	But it's proving hard to reach the new generation of wine drinkers, Generation Z.
0:24.7	That's people in their early to mid-20s.
0:27.0	It's been a challenge for us to get to this consumer as they see wine as the beverage
0:32.9	that their parents drank in the past.
0:36.1	And it's not just young people drinking less wine.
0:38.7	Around the world, wine productions in decline.
0:41.5	This is often due to climate change,
0:43.3	causing extreme droughts, which affects harvests.
0:46.5	So how do wine producing countries like Chile respond
0:49.2	and keep their industry thriving?
0:51.4	That's all coming up in today's business daily.
0:55.0	This is a Cumanicero. industry thriving. That's all coming up in today's business daily. I'm with Dennis Isaac, head of new business and product development for Chile and wine producer
1:08.0	Conchito, which exports to more than 130 different countries.
1:13.1	Dennis takes me a few blocks down from their Santiago office
1:16.1	to the company's new restaurant, Diablo.
1:19.1	Out on the terrace, we're trying out their latest launch,
1:21.9	which is...
1:22.6	The new Casillero del Diablo, sparkling zero alcohol.
1:28.7	So this is for people who just want to continue enjoying the taste of something like sparkling
	...

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