4.8 • 647 Ratings
🗓️ 19 November 2025
⏱️ 54 minutes
🧾️ Download transcript
Welcome to the Win Cycle Podcast! On this episode, IRONMAN Master Coach Matt Dixon and Purple Patch Fitness Co-Founder Kelli McMaster interview Sami Inkinen, co-founder and COO of Trulia and CEO of Virta Health, discussing his journey of high performance in sports and business. He emphasizes the importance of managing energy over time, integrating work, family, and personal interests, and treating oneself like an Olympic athlete. Inkinen highlights the significance of sleep, nutrition, and movement for sustained high performance. He also shares his approach to building high-performance cultures at Trulia and Virta, focusing on individualized support, community, and the role of leadership in modeling healthy habits. Inkinen's strategies include weekly planning, prioritizing rest, and fostering a culture of sustainable high performance.
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| 0:00.0 | Today's episode is one of those where we're hijacking the regular Purple Patch podcast and it is a wind cycle edition. |
| 0:07.2 | Having said that, this is one that if you're a triathlete, you'll certainly want to listen to it as well. |
| 0:13.2 | Because today's guest is Sami Inkenon and he's the perfect example of not just an optimized athlete athlete, but also a leader. |
| 0:21.6 | You're going to hear many lessons, and his story is the prime example of the framework and |
| 0:28.1 | systems that we leverage as a part of our wind cycle program. |
| 0:32.1 | And so as you listen today, I just invite you. |
| 0:34.4 | If you'd like to learn more about wind cycle and whether we might be able to help you and your team, |
| 0:40.1 | head to the website, wincycle.org. |
| 0:43.5 | That's W-I-N-C-Y-C-L-E dot org. |
| 0:47.9 | WinCycle.org. |
| 0:49.4 | And if you'd like to set up a complementary needs assessment |
| 0:52.0 | or further the conversation, fill out the form on the website. |
| 0:55.1 | Of course, you can always email us at a regular Purple Patch podcast. |
| 1:00.4 | Email address at info at purplepatchfinness.com. |
| 1:03.3 | But without further ado, I give you Sami Inkenon. It's a special one today. |
| 1:08.5 | I'm Matt Dixon and welcome to the Purple Patch podcast. |
| 1:12.2 | The mission of Purple Patch is to empower and educate every human being to reach their |
| 1:16.8 | athletic potential. |
| 1:18.0 | Through the lens of athletic potential, you reach your human potential. |
| 1:21.9 | The purpose of this podcast is to help time-starved people everywhere in a great sport into life. |
| 1:36.9 | And welcome to the Purple Patch podcast, as ever, your host Matt Dixon. |
| 1:41.8 | And folks, it's another special one today. I know it's the Purple Pash podcast, |
... |
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