This is Mesters in Business with Barry Reynolds on Bloomberg Radio.

This week on the podcast, what can I say?

Bill Bernstein is a brilliant, author, neurologist, financial theorist, investor.

His most recent book, The Delusion of Crowds, Why People Go Man in Groups, is going to be

one of those must read books in the pantheon of both bubbles and behavioral finance.

He's written so many books, both a plenty, investors, asset allocator, four pillars of investing.

Just too many to mention, I find Bill to be one of those really unique people who has

a number of insights into the world of investing, partly because he's a neurologist and really

spent a lot of time learning how people's brains function and what drives us in our decision-making

process.

But just as important, he's a historian and a deep researcher and author.

And so not only does he understand the neurology and the cognitive science of our brains, but

he is very familiar with all of the academic literature and all of the actual history of

what's taken place over the past, pick a timeframe, 500, 2000, 2000 years.

And so all of his work is always a deep dive.

Every page is filled with so much fascinating information.

I'm really enjoying Delusions of Crowds.

About halfway through it.

All of his books are absolutely essential reading to me.

So if you are at all interested in anything from cognitive theory, behavioral finance,

investing, anthropology, bubble behavior, Bitcoin, Tesla, you name it, you're going to find

this to be just a fascinating dive.

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