William ”Classic” Thomas: Breaking Through Creative Commodification

Unglossy

Bun B, Tom Frank, Jeffrey Sledge

Entrepreneurship, Business, Personal Journals, Society & Culture

4.9 • 917 Ratings

🗓️ 14 December 2024

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

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Summary

Have you ever wondered why your favorite artists are struggling despite millions of streams? Creative work isn't always valued as it should be, especially in the digital age. Join us for a hilarious yet enlightening talk with William "Classic" Thomas, a visionary content creator and brand strategist, as he shares unconventional strategies for breaking through the commodification of creativity. We'll even take a detour to discuss "baby bananas" and the quirky side of online sales, ensuring a few laughs along the way.With insights from fast-paced product development to the intricacies of creative marketing, this episode uncovers the art of balancing passion and profitability. Hear how independent brands can outmaneuver industry giants by leveraging audience feedback and authentic collaboration. Plus, follow a personal tale of transitioning from music to film, driven by the relentless pursuit of passion and perspective, and how this can fuel innovative content creation.This episode is your guide to connecting with audiences, building genuine narratives, and navigating the complex world of digital content with confidence."Unglossy: Decoding Brand in Culture," is produced and distributed by Merrick Creative and hosted by Merrick Chief Creative Officer, Tom Frank, hip hop artist and founder of Pendulum Ink, Mickey Factz, and music industry veteran, Jeffrey Sledge. Tune in to hear this thought-provoking discussion on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts. Follow us on Instagram @UnglossyPod to join the conversation and support the show at https://unglossypod.buzzsprout.com/ Send a text Support the show Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	This week on Unglossy.
0:02.3	Like, who the hell said, this is less than a fraction of a fraction of a penny?
0:07.3	Like, how do you break down a penny?
0:08.9	Like, there, and the fact that we can get these views, we've valued being seen more than being paid.
0:18.3	Yes, that's it right there.
0:21.3	We value being seen more than being paid. Yes, that's it right there. We value being seen more than being paid.
0:26.0	For the past six years, no exaggeration, I will refuse,
0:32.6	and I have refused to post my Spotify numbers.
0:36.1	That is nobody's business. At the end of the year,
0:39.2	everybody posted their numbers, but they really got checks for like 600 bucks. Yes.
0:45.0	From the top. Yeah. I'm Tom Frank. I'm Mickey Fax. And I'm Jeffrey Sledge.
0:53.2	Welcome to Unglossi, DeConing Brand and Culture. I'm Tom Frank,. And I'm Jeffrey Sledge. Welcome to Unglossi to conning brand and culture.
0:56.4	I'm Tom Frank, partner and chief creative officer at Merrick Creative.
0:59.6	This is Mickey Fax, hip-hop artist and founder and CEO of Pendulum Inc.
1:03.5	And that is Jeffrey Sledge, a seasoned music industry veteran who has worked with some of the biggest artists in the business.
1:08.9	We're here to explore the moments of vulnerability, pivotal decisions, and creative sparks
1:13.4	that fuel the relationship between brand and culture.
1:16.3	Get ready for thought-provoking journey into the heart and soul of branding, the unscripted,
1:20.8	unfiltered, and truly unglossy truth.
1:25.3	Yo, you know, listen, I got us, I got...
1:27.7	That's mad weird.
1:29.9	Something's weird.
	...

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