Willco Breaks 10k Customers, $1m Revenue, $6m Valuation for End of Life Planning

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 23 December 2020

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Erin is an entrepreneur, speaker, startup advisor, and former technology journalist. She is co-founder and CEO at Willful, an online estate planning platform. She has appeared in publications including The New York Times, Forbes, and CNN, and she was named one of Marketing Magazine's top 30 Under 30 marketers.

Transcript

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0:00.0	It just so happened that we were able to say, hey, look, we are actually a pandemic-proof business
0:04.4	and a business that has actually seen our numbers go up.
0:07.2	And so they were able to rally the investors and we closed in the end of May.
0:13.2	You are listening to Conversations with Nathan Latka.
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0:28.6	You'll get the full interviews.
0:31.6	Right now, you're only hearing partial interviews.
0:33.6	And you'll get interviews three weeks earlier from founders, thinkers, and people I find interesting.
0:40.3	Like Eric Wan, 18 months before he took Zoom public.
0:45.3	We got to grow faster. Minimum is 100% over the past several years.
0:49.3	Or bootstrap founders like Vivek of Question Pro.
0:52.3	When I start the company, it was not cool to raise.
0:55.5	Or Looker's CEO Frank Bean before Google acquired his company for $2.6 billion.
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1:29.5	no questions asked. Hello, everyone. My guest today is Aaron Berry. She is an entrepreneur,
	...

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