On TikTok, slang lives and dies at lightning speed.

From American public media, this is Marketplace Tech.

I'm Leliedramale. The race to coin new words and phrases is on on Tik-Tock and the attempts run the gamut.

There is first-time cool syndrome.

Someone is first-time cool.

That means that they have entered a social setting in which the playing field is level, okay?

There is the weekend effect, that disappointed feeling you get after wasting a weekend doing

not a whole lot. There's this one.

Does anyone else just love a dinner and couch friend?

Like you just have dinner and then you sit on the couch.

Keeping track can feel like a wild goose chase to use an expression credited to William Shakespeare, who introduced countless words and phrases to the English

language, but unlike the Bard's, Tik-Tock slang doesn't seem to have much staying power.

Rebecca Jennings, senior correspondent for Vox, has been reporting on this trend bait, as she calls it,

terms invented by content creators who seem like they're trying a little too hard.

She explained what's driving at all.

It's sort of like indirect opposition to slang, which is sort of this word or term that spreads

organically within particular groups and then depending on what it is is co-opted or appropriated by the mainstream.

These are sort of a top-down thing where it's like one person really, really wants it to go viral.

It's almost like a marketing term.

And usually, like historically when people coin terms that spread,

it's usually the province of like journalists or screenwriters, right?

It's like Shakespeare coined a lot of terms

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