G-M, Los Angeles.

Hi, Kirby.

Hi, Sarah.

Welcome to Los Angeles.

Okay, we've been saying we've been wanting to do this for a really long time.

And I feel like this is the perfect time to do it.

We've given, you know, some of these brands a little bit of time to re-stratage.

But there are some that I really just, I have not even, like on this list when we were

doing research, I was like, who owns this again? I could not remember some of the names.

I know. I was like, I know you couldn't because one of them says, loser skin care.

I'm not going to say which one.

But then when I looked it up, I was like, oh, there's a rebrand.

Okay, you'll figure out which one with those clues.

Welcome to our celebrity state of the union.

What's the hot box?

What's going on with your favorite celebrity beauty brand?

Is it thriving or is it flopping?

I feel like when we started the podcast almost six years ago, I remember we would talk about it so much, like, because it was like every

week there was a new celebrity coming out with a brand. And then we just like sort of, I mean,

we would mention it, but it just got like way too oversaturated. So this has been a long time coming.

Yes. Like Sarah said. We need to check in. We wanted to do this. So, okay, before we kick things off,

while this is an extensive list, this is not comprehensive of literally every single beauty

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