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Business Daily

Will the Olympics be postponed (again)?

Business Daily

BBC

News, Business

4.4796 Ratings

🗓️ 3 February 2021

⏱️ 19 minutes

🧾️ Download transcript

Summary

Uncertainty continues to mount over this summer's delayed Tokyo Olympic Games, as Japan’s Prime Minister Yoshihide Suga announces he is extending a coronavirus state of emergency in Tokyo and nine other areas through March. Last year's unprecedented postponement was arguably the biggest peacetime decision ever taken in sport. But that would be completely overshadowed by an actual cancellation. Seijiro Takeshita of the University of Shizuoka gives the view from the Japanese business community. Sports sponsorship expert Tim Crow explains how a potential delay would impact sponsorship revenue, while US economist Andrew Zimbalist takes on the larger overall costs to Japan. And we’ll also hear from Olympic medallist Kristian Thomas about what it means for players.

(Image credit: Getty.)

Transcript

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0:00.0

Hello there, I'm Ed Butler. Welcome to Business Daily from the BBC. Today, will it happen or not?

0:07.7

The tough options surrounding Tokyo's Olympic dreams. Tokyo's choice is either to pay mega-billions

0:15.8

for something that didn't happen or create a slim-down version of the games and avoid that enormous bill.

0:24.5

It's already been cancelled once.

0:26.6

Is it time we reconsidered how we fork out for major sporting festivals?

0:32.3

The IOC is already in very deep trouble in terms of binding cities that are willing to spend the enormous amount of money to host the games.

0:40.5

Does the Tokyo situation aggravate that? Absolutely.

0:43.6

Meddling with the Olympics, Business Daily from the BBC.

0:50.9

Well, they'll have Massimo to chase.

0:54.2

Makayawa is closing in on Joseph Massimo.

0:57.4

They were two of the heat winners from earlier.

0:59.1

The steady, relentless pleasure of weeks spent in front of a packed Olympic schedule.

1:05.1

It is what billions of sports fans like me dream of.

1:09.4

There are 3.2 billion of us if you take the total estimated

1:12.9

viewing audience that tuned in to the Rio Olympics in 2016. That's more than the third of the

1:18.3

world's population. But it's a dream that seemed increasingly in peril of late. Last year's

1:24.4

delay has led this year to new fears of another one as a third wave of

1:30.2

COVID afflicts the Japanese population. The Tokyo Olympic boss and Japanese Prime Minister are

1:35.9

reassuring everyone that the games are going to go ahead come what may, but even regular Japanese

1:41.9

sports lovers are not entirely sure. Sejero Takashita is a professor

1:47.4

of international business management at the University of Shizioko, south of Tokyo. It's very clear that

1:54.5

approximately 70% of Japanese public do not want to have it held, or at least be postponed. It's interesting to see that 60% of corporations want to have it held or at least be postponed.

...

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