Will Redesigning My Website Hurt My SEO?
AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
Pat Flynn
4.9 • 638 Ratings
🗓️ 18 January 2017
⏱️ 8 minutes
🧾️ Download transcript
Summary
Today's question comes from Denise, who asks about redesigning a website. What steps should she take during the redesign to maintain her site's search ranking? Will redesigning the navigation negatively impact the SEO? In this episode I talk about permanent 301 redirects. Do you have a question about website redesigns? Record it at http://www.askpat.com/.
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Transcript
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| 0:00.0 | AskPack. |
| 0:07.0 | com |
| 0:09.0 | Hey, what's up everybody? |
| 0:12.0 | Paplin here and welcome to episode 782 of AskPad. |
| 0:16.0 | Thank you so much for joining me today. |
| 0:18.0 | As always, I'm here to help you by answering your online business questions five days a week. All right, now here's today's question from Denise. |
| 0:24.8 | Hi, Pat, this is Denise. My question's about SEO and website redesign. When you redesigned your site |
| 0:30.3 | recently, what precautions did you take to make sure you didn't lose ground in terms of your |
| 0:33.6 | search ranking? I've got a site that ranks pretty well that needs a major overhaul in terms of how the content is organized. The site's enormous but confusing. |
| 0:41.5 | But I'm afraid of what might happen to its searchability and ranking if I change the |
| 0:45.1 | navigation strategy in some of the URLs, not just for blog posts but for products and services |
| 0:49.7 | and other information too. So I was wondering, did you hire experts in this area to help you, |
| 0:54.9 | or did you follow any specific process, or did you just not worry about it? Is it something you can do |
| 1:00.6 | something about, or is it completely out of your control anyway? Any insights you can provide |
| 1:05.7 | will go a long way to making me less anxious about this. So thank you. And I just want to end by saying |
| 1:10.6 | you are awesome and thank you for all that you do. Hey,. So thank you. And I just want to end by saying, you are awesome and |
| 1:11.5 | thank you for all that you do. Hey, Denise, thank you so much. I appreciate this question because, as you |
| 1:18.4 | know, I recently redesigned my website and SEO was an important thing to think about. I didn't |
| 1:24.4 | want to, as I've heard before, switch the design and have everything |
| 1:28.3 | sort of crash or have Google not be able to find things anymore. Now, I do know that you're a little |
| 1:33.9 | bit more at risk if you switch domain names because there's a little bit more involved with that. |
| 1:38.6 | But even if you don't switch domain names, there's some things you have to look out for. |
... |
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