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Shift: A podcast about mobility

Will mobility be truly transformational? (Season 1, Episode 5)

Shift: A podcast about mobility

Automotive News

Business

4.637 Ratings

🗓️ 2 September 2016

⏱️ 17 minutes

🧾️ Download transcript

Summary

Season 1 of “Futurismo,” Automotive News’ podcast series about the future of the auto industry, has focused on how the rise of the car-sharing culture threatens to turn the vehicle manufacturing industry upside down. But does everyone agree that a revolution in mobility is predestined? In Episode 5 of Season 1 of “Futurismo” we talk to some of the skeptics.

Transcript

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0:00.0

Futurismo is brought to you by the New York Marketing Seminar.

0:05.0

Learn how you can take part at Auto News.com slash seminar. This is the sound of the Woodward Dream Cruise in Detroit.

0:17.0

An annual event where car fanatics gather to show off their rides.

0:25.0

Oh yeah, it's a stick to it's even better.

0:37.0

The first year I got this all in. In 2016, more than a million people showed up to Gawk at the cool, classic, and sometimes confounding cars.

0:46.6

Today we've seen everything from a tricked out Ford Mustang with toy dragons attached to the

0:52.1

body to a license plate boldly declaring its owner original

0:56.8

gangster. In other words, this is ground zero for personal car ownership.

1:03.3

People here have deep connections to their wheels.

1:06.5

A lot of when I was a teenager, so long-term relationship, will it?

1:11.6

This is one attendee, Dewey from Battle Creek, Michigan. He brought his lime green

1:17.1

1971 Ford Mustang Mach one. He's owned it for 36 and a half years.

1:24.0

Some enthusiasts are rooted in this stretch of suburban Detroit.

1:30.0

My grandfather moved here in 1944. We are the oldest continuously operating business in

1:37.4

Ferndale. Meet Melvin, a Ferndale radiator right on Woodward Avenue. He's been in the business his grandfather

1:44.6

built for 45 years. In fact it still looks plucked out of the 1950s.

1:50.3

Yeah nothing's changed. Nothing's changed.

1:53.0

Nothing's changed in here.

1:55.0

I mean, if you see the office,

1:56.0

the sign if you walked in or 1950s,

1:58.0

would look just like this.

2:00.0

Melvin is kind of a superhero.

...

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