Welcome back to The Breakdown, an everyday analysis breaking down the most important stories in Bitcoin, crypto, and beyond, with your host, NLW.

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Welcome back to The Breakdown.

It is Thursday, January 23rd, and we are today going to kick off looking at the ye old

question of mass adoption and where it comes from and whether it's about consumers picking

up new habits around digital assets or whether it's something different indeed

and is about censored transactions. Second, we're going to be looking at a new proposal out of

the BCH, the Bitcoin Cash World, that would divert 12.5% of all block rewards to a new developer fund,

and as you might expect, this is causing a bit of controversy.

And third and finally, we'll be looking at research that has just dropped, one piece by

CoinDesk, that's an overview of a lot of what happened last year, and another piece from

the Block and the Blockchain Association about trends in blockchain employment.

But let's dive in with this question of mass

adoption. Is mass adoption more likely to come from PayPal or from Pornhub? That's the question

we're looking at today. So yesterday at an event hosted by the block at Davos. During the World Economic Forum, obviously, all these

different companies are hosting side events. The COO of BACT, or the president of BACT,

Adam White, said that the company was on track to release their consumer-facing app this year in 2020.

The plan for this consumer-facing app is to have it be more of

a overall financial app experience than just a crypto app. So the way that the block called it is

more PayPal than Coinbase. But it sounds to me actually like it's even more than what PayPal offers.

So Bax app will be able to interact with a variety of digital assets. So not just the

cryptocurrencies that you would obviously expect, but an array of virtual goods as well. So that

...