will.i.am on AI — and the future of creativity

Worklife with Adam Grant

TED

Management, Worklife Podcast, Worklife With Adam Grant, Work Life Balance, Ted Talks, Podcast About Work Life, Ted Adam Grant, Adam Grant Podcasts, Ted Podcasts, Adam Grant, Organizational Psychologist, Business

4.8 • 9.4K Ratings

🗓️ 12 March 2024

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

You may know will.i.am as the seven-time Grammy Award-winning singer, songwriter, producer, and frontman of The Black Eyed Peas. But his interests beyond music have also taken him down a surprising and creative path — from serving as the director of creative innovation at Intel, to becoming the first artist to stream a song from the surface of Mars, to hosting the first radio show with an AI co-host. Adam asks about will.i.am’s creative process and digs into how he turns his expansive ideas into reality. will.i.am also shares his hopes and fears about the future of technology and entertainment, and the two debate what AI can and can’t do for human creativity.

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Transcript

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0:00.0	Ted Audio Collective.
0:02.0	Caulctive.
0:04.0	Hey everyone, it's Adam Grant.
0:10.0	Welcome back to Rethinking, my podcast on the science of what makes us tick with the Ted
0:15.1	Audio Collective. I'm an organizational psychologist and I'm taking you inside the minds of
0:19.8	fascinating people to explore new thoughts and new ways of thinking.
0:26.7	My guest today is Will I Am.
0:28.9	You might know him as the frontman for the Black-Eyed Peas.
0:32.0	As a singer, songwriter, and producer, he's won seven
0:34.8	Grammys. But Will is also pushing the boundaries of music and technology. He hosts a
0:40.1	serious XM show, FYI, which is the first radio show ever to have an AI co-host.
0:46.2	FionA, for those that might not know about what's happening that's coming from Central and
0:50.8	South America and even parts of Europe that's taking over the whole
0:54.9	entire planet. How would you explain the sound of contemporary Latin music?
0:59.3	The sound of contemporary Latin music is like a colourful energetic party in your ears full of
1:04.0	passion rhythm and soul it's a rich tapestry that blends traditional Latin beats
1:08.6	with modern influences from pop hip-hop, and electronic music.
1:12.5	And he's been working to change the way a drive in your car sounds.
1:15.8	I was at Mercedes as an ambassador,
1:18.0	and they wanted to show me their simulation of a V8 engine
1:21.8	on an electric vehicle. The acceleration was great, the speed, everything felt real.
1:28.0	That's my foot right out. But the one that really stood out like a sore thumb when we turned the corner going 20 miles an hour.
	...

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