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Business Daily

Will China embrace fake meat?

Business Daily

BBC

Business

4.4816 Ratings

🗓️ 22 June 2020

⏱️ 18 minutes

🧾️ Download transcript

Summary

In today's programme, Elizabeth Hotson asks how supply chain issues in China’s pork industry could help home grown meat alternatives go mainstream. As pork prices rise and China looks to new forms of protein, we hear from David Yeung from Green Monday, the company behind popular mock-pork product, OmniPork. A rival for the synthetic pork crown, Vince Lu from Zhenmeat, tells us why he has high hopes that his meat free tenderloin will corner the hot pot market and Matilda Ho, founder of Bits x Bites, a food tech VC fund, explains why she's investing in the alternative protein market. We also hear from Bruce Friedrich, co-founder of the Good Food Institute which promotes plant-based alternatives to animal protein. And Shaun Rein, Managing Director of the China Market Research Group asks whether the sales match the hype.

Picture: Soup dumplings with OmniPork filling via OmniPork

Transcript

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0:00.0

I'm Elizabeth Hotson and in today's Business Daily, we'll be looking at the future of meat

0:07.0

in the world's biggest market for it, China. With a pandemic, soaring pork prices and an economic outlook

0:15.1

more fragile than it's been for years, we'll be hearing why now just might be the time

0:20.7

for meat alternatives to hit the

0:22.6

mainstream. With climate change, with pandemic, with African swine fever, with avian flu and all that,

0:29.5

at some point governments will also have to look at this as more than just purely commercial

0:34.9

activities, but rather this is about the sustainability of

0:38.4

the country and of the world.

0:40.1

Pork prices went up 20 to 30% in China, and that was one of the biggest causes of concern

0:45.8

when we interviewed everyday blue-collar workers was the price of pork.

0:51.1

But will the Chinese palate welcome proteins new pretenders in the form of plant-based meat

0:56.8

alternatives?

0:58.0

We eat a lot of different part of pig.

1:00.9

Different part of Chinese people love different kinds of food.

1:04.9

We are catering in the most loved sector of restaurant, which is Sichuan Hot Pot.

1:12.6

This is Business Daily from the BBC.

1:20.9

Humans eat a staggering amount of protein, and a big chunk of that comes from meat.

1:26.4

The Organisation for Economic Cooperation and Development, or OECD,

1:31.4

says that total meat consumption globally will grow from the current 324 million tonnes

1:37.3

to around 364 million tonnes in 2008.

1:42.3

Over the same period, meat consumption in the world's biggest consumer

1:46.8

of protein, mainland China, is expected to increase from around 86 million tonnes to over 95

...

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