Hello! I'm Andrea Cistercimpia. On today's show, we're going to be real about this

summer's hottest new social media app. Also, why smell is so powerful. Alright, let's

start the show!

Hello, hello! You're listening to It's Bineminent from NPR. I'm Andrea Guterres.

And I'm Elise Hugh. We are your guest hosts this week. And now it's time to be real.

Andrea, I always think you're being real. Oh, thank you. I think you're being real too.

It's so real. We're talking about the app. Maybe you've heard of it, maybe you haven't.

Either way, it's getting all kinds of attention this summer and it's called Be Real.

The name kind of says it all, right? The promise is authenticity.

Elise, I'm going to be honest. I've been hearing about Be Real all summer, but I haven't

actually downloaded it yet. Okay, it's worth a shot. So how about you go do that and

I'll take it from here. Alright, see you later.

So for those of you all who haven't heard of it, let me break it down. The app sends a push

notification and alert to all of its users at the exact same time. And then we users have

about two minutes to post a photo of whatever it is we're doing wherever we are at that

moment. No thrills, frills, or makeup if you're not already wearing it because it's a photo

of you and what you're looking at. It gets your front camera and your back camera.

That's Haley Naman. She's a podcaster and writer of the popular newsletter on Modern Life

called Maybe Baby. And the idea, the sales pitch is kind of you understand what your friends

are up to in a more kind of grounded in the moment unplanned way. I always compare it

to Wordal. And that's Ryan Broadring. He's also a podcaster who writes the newsletter garbage

day on the latest trends of online life. That's sort of my comparison where it's like this

...