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This is the Tom Hartman program.

Welcome back for a program where Americans embrace the politics of fear or trust.

This is a, this whole thing of motivation strategies.

It's been a while since I've talked about this.

I wrote a book about this back in 2008.

In fact, I should have mentioned it in my op-ed today.

It's titled Cracking the Code.

And in that book, I talked about how basically, and this is kind of core stuff to like neuro-linguistic programming

and cognitive behavioral therapy and some other schools of psychology for lack of a better umbrella.

Is the idea that we are constantly motivating ourselves.

We are never, we're never standing still, we're never static.

We are always moving in one direction or another.

And we are always driving ourselves to that motion, either by scaring ourselves

or by enticing ourselves.

And these are called motivation strategies.

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