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The GaryVee Audio Experience

Will AI Take Jobs From Copywriters?

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing

4.818.3K Ratings

🗓️ 21 April 2023

⏱️ 7 minutes

🧾️ Download transcript

Summary

Today's episode of The GaryVee Audio Experience is the best moments from a fireside chat I gave recently. I answer questions with a variety of topics like copywriting, AI, the possibility of TikTok getting banned, tips for being a great leader and more!


Enjoy! Leave me some feedback on Spotify and Twitter!


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Transcript

Click on a timestamp to play from that location

0:00.0

90% of the conversations that advertising land is about how it used to be or AI is coming.

0:05.3

Nobody pays attention to today and today's the only thing that matters. A million things

0:08.8

are going to change. Television as we know it is dying in front of our faces. AI is going to

0:13.7

accelerate at scale over the next 10 years and take away a lot of the things that a lot of us do

0:18.6

every day so that we can do better things. Everyone's like, they're going to take our jobs. Nothing's

0:22.1

going to take your job if you're willing to adjust and do something that's more valuable.

0:26.1

Practors to people's jobs away. People left farms and did other things. I can't begin to think

0:30.7

about five or ten years from now. I'm just desperate to get this office to care about today.

0:35.5

Hey everyone, welcome back to the GaryVee audio experience. And before this episode starts,

0:39.9

I just want to remind you to please leave your comments for today's episode in the Spotify Q&A

0:46.4

section down below. But also tweet Gary your feedback at GaryVee and let them know what you

0:53.2

thought about today's episode. This is the GaryVee audio experience.

1:01.0

The reality is that the biggest brands in the world that spend money on marketing

1:14.9

are really challenged by understanding that customer's attention is shifting. And it's just not

1:22.6

fun to spend lots of media dollars on impressions and potential reach. And it's not fun to spend a lot

1:30.0

of money on lots of hours to make creative that doesn't mean anything to anybody. And that is

1:37.2

starting to actually become a real conversation. And so, you know, I'm feeling confident and excited.

1:46.0

Can you talk about PAC for a few minutes? When you just asked me that, I said to myself, I wonder how

1:51.3

many people right now don't know what PAC is. Or like don't really understand. Because really at

1:58.6

the end of the day, creatively, it's everything. You know, PAC stands for platforms and culture. If you

2:05.2

don't understand how line works in Japan, well, then you can't be an effective marketer. If you

2:11.4

don't know how TikTok works in Malaysia versus how TikTok works in Italy, you can't be an effective

...

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