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The Ezra Klein Show

Will A.I. Break the Internet? Or Save It?

The Ezra Klein Show

New York Times Opinion

Society & Culture, Government, News

4.611K Ratings

🗓️ 5 April 2024

⏱️ 86 minutes

🧾️ Download transcript

Summary

The internet is in decay. Do a Google search, and there are so many websites now filled with slapdash content contorted just to rank highly in the algorithm. Facebook, YouTube, X and TikTok all used to feel more fun and surprising. And all these once-great media companies have been folding or shedding staff members, unable to find a business model that works. And into this weakened internet came the flood of A.I.-generated junk. There’s been a surge of spammy news sites filled with A.I.-generated articles. TikTok videos of A.I.-generated voices reading text pulled from Reddit can be churned out in seconds. And self-published A.I.-authored books are polluting Amazon listings. According to my guest today, Nilay Patel, this isn’t just a blip, as the big platforms figure out how to manage this. He believes that A.I. content will break the internet as we know it. “When you increase the supply of stuff onto those platforms to infinity, that system breaks down completely,” Patel told me “Recommendation algorithms break down completely. Our ability to discern what is real and what is false breaks down completely. And I think, importantly, the business models of the internet break down completely.” Patel is one of the sharpest observers of the internet, and the ways technology has shaped and reshaped it. He’s a co-founder and the editor in chief of The Verge, and the host of the “Decoder” podcast. In this conversation, we talk about why platforms seem so unprepared for the storm of A.I. content; whether an internet filled with cursory A.I. content is better or worse than an internet filled with good A.I. content; and if A.I. might be a kind of cleansing fire for the internet that enables something new and better to emerge. Mentioned: Help us win a Webby Award “Scenes from a dying web” by Casey Newton “The Work of Art in the Age of Mechanical Reproduction” by Walter Benjamin “257 CES gadgets in 3 minutes — CES 2015” by The Verge Book Recommendations: The Conquest of Cool by Thomas Frank Liar in a Crowded Theater by Jeff Kosseff Substance by Peter Hook Everything I Need I Get From You by Kaitlyn Tiffany Extremely Hardcore by Zoe Schiffer Beyond Measure by James Vincent Thoughts? Guest suggestions? Email us at [email protected]. You can find transcripts (posted midday) and more episodes of “The Ezra Klein Show” at nytimes.com/ezra-klein-podcast. Book recommendations from all our guests are listed at https://www.nytimes.com/article/ezra-klein-show-book-recs. This episode of “The Ezra Klein Show” was produced by Claire Gordon. Fact-checking by Michelle Harris, with Kate Sinclair and Mary Marge Locker. Our senior engineer is Jeff Geld, with additional mixing from Isaac Jones and Efim Shapiro. Our senior editor is Claire Gordon. The show’s production team also includes Annie Galvin, Rollin Hu and Kristin Lin. Original music by Isaac Jones. Audience strategy by Kristina Samulewski and Shannon Busta. The executive producer of New York Times Opinion Audio is Annie-Rose Strasser. Special thanks to Sonia Herrero.

Transcript

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0:00.0

From New York Times opinion, this is the did an episode on how to use AI right now.

0:27.0

Now I want to turn the question around and look at how AI is being used on you right now.

0:33.7

One of the conversations has been sticking in my head was with this person in the AI world who is saying

0:38.9

to me that if you look at where AI use has been sticky, if you look at where people keep using it day after day,

0:44.6

you're looking at places where the product doesn't need to be very good.

0:48.8

That's why it's really helpful for college and high school students. College and high school

0:52.4

papers, they're often not very good.

0:54.4

That's sort of their point. It's why it's working pretty well for very low-level coding

0:58.5

tasks. That kind of work doesn't need to be very good. It gets checked and

1:01.6

compiled and so on. But there's something

1:04.2

else it is working really well for, which is spewing mediocre content onto the internet.

1:09.7

And the reason is that a lot of what is on the internet right now isn't very good.

1:14.2

Its point is not to be good.

1:16.2

Spam isn't very good.

1:17.8

Marketing emails aren't very good.

1:19.7

Social media bots aren't very good.

1:21.5

Frankly a lot of social media posters even when they're not bots are not very good. Frankly a lot of social media posters even when they're not

1:23.6

bots are not very good. There are all kinds of websites and internet

1:28.5

operations that are filler content designed to give search engines something to index.

1:35.6

filler content structured to do well in a Google result so people click on it and then see

1:41.5

an ad. Some you're going to hear a lot of in this episode is a

1:44.3

term SEO and that is what we're talking about search engine optimized, things

...

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