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I mean, you know, the sort of the snack back and then, you know, oh, oh, you were a terrible

company. Now you're a great company. I mean, it's sort of, you could ignore that as a CEO,

right? But, but just they don't like to do that. It's incredible, you know, your job is to go

around and talk to shareholders constantly.

And I think what a CEO that's hating being a public market CEO would say in response to that is, you know, it's incredibly time consuming.

And to an extent you can't ignore the market's view of what you're doing.

Double-digit collapses, shares soaring on very little information.

This is the state of the stock market in Europe and the US during the most recent earning season.

To name check a few of these companies,

British fashion label Burberry stock soared 17%, while US payment business FI served tanked 19%. Toymaker

Hasbro, French trainmaker Alström, and Software Group Service Now have also swung between dramatic climbs and worrying falls.

For CEOs that are running these companies, a sense of quiplash is not the only concern.

Amid trade wars and real-life wars in the Middle East and Europe, the future is painfully uncertain,

but chaotic swings in their company's shares will also have an impact

on their ability to raise equity. In a broader sense, it's also likely to damage the appeal of

the public market. But what are the forces driving these moves? And is there anything companies

...