One of the best things about Facebook and Instagram ads is how specific your audience targeting can be.

Unlike the old school bees of advertising, buses, billboards, benches, you're not wasting money on people who will never become your customers.

But if I told you there's a time when not targeting anyone might actually work better.

Who knew? In this episode, we're diving into broad audience targeting or wide open audience

targeting when it works, when it doesn't, and how to use it to get the best results out

of your Facebook and Instagram ads. So what exactly is broad audience targeting or wide open audience targeting?

So this is when you allow the Facebook algorithm to target whoever it thinks will respond

to your ads.

This does not mean that you should target all countries, all ages, everything, right? Don't do that.

What this does mean is you should choose the country where you usually get leads or customers from,

and you should choose the age range, and you should choose the gender that you want to target.

Right.

But you don't use like specific lookalike audience cold targeting, interest-based targeting, and you just let the algorithm.

It's like the algorithm is on some more wide guide rails and more space with which it can make decisions.

Right, exactly.

Yeah, this works.

It does work.

So why should we use this wide open targeting?

It's a good option to test, but I think I have to clarify. It's nothing to do with your business size. It has to do with how much data the Metapixel has about your business and who would be working with you.

If you've already gotten a ton of leads in the business, then it's highly likely that using

this wide open targeting will work better.

What's a ton of leads?

...