4.8 • 821 Ratings
🗓️ 6 January 2025
⏱️ 16 minutes
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0:00.0 | In this episode of the Art of Online Business podcast, we'll be breaking down my favorite ads management strategies from 2024, the ones that I will for sure be going back to time and time again in 2025. |
0:13.7 | It's been a good year of testing. Meta has come out with some new options. I've tested them. I'll tell you my favorite ones and I'll even tell you a couple |
0:22.3 | that are trash. We're talking about his Olympic gold medal testing framework, how to use |
0:29.5 | Advantage Plus audiences, creative strategies that maximize performance, and why one day engaged |
0:36.3 | view attribution settings are working. |
0:39.3 | So let's jump into it. Thank you for being here co-host Jamie. Thank you. You're now you, it's the end of the year. You've been the co-host for what, four months? Four months. And my wife for what, 15 years? |
0:51.3 | Yes, sir. It's been good, it's been good. It's been really good. So it's actually nighttime right now. And if you're watching on YouTube, I am blocking the presents that we're wrapping up for Christmas. Yeah, you might see a sneak pre-go. Can you see those? |
1:05.3 | Presents. Can you see those over my shoulder right there? Yeah, we're going to wrap up the presents and I actually |
1:12.6 | convinced Jamie to rent alien Romulus. So the good thing is we'll be distracted from the present |
1:18.7 | so we won't get too scared by the scary parts because we just won't have to look. Yeah. So that's, |
1:22.8 | that's coming up for us after we finish recording this episode. So we're wrapping up presents and wrapping up the year. |
1:29.9 | With great strategies. |
1:30.7 | Yes, with great strategies. |
1:32.2 | So Quajio, we're going to kind of do interview style today. |
1:35.1 | And I want to ask you, what is this Olympic gold medal testing framework? |
1:41.1 | Where did you come up with? |
1:42.2 | The name is it because of the Olympics this past year? |
1:44.6 | It's because of the Olympics. So this is a strategy that I've been doing before, 2024, but it's |
1:51.1 | what cuts ad costs for clients. I love it. Which is always good. It's how I start off new client |
1:56.5 | accounts. So I'm going to give you the quick rundown. And if you want more info, I actually |
2:00.8 | took just this strategy and |
2:02.8 | I explained it visually and it was like $17. I discounted it to $1. So that will be in the show notes below. |
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