What's up, everyone. Welcome to Creator Support, the show where we answer your questions about the

business of being a creator. Today in the show, we're talking about how to break into the top 1%

of creators. We cover what we miss about the old YouTube. We go into how you split up revenue when

there's multiple people working on a project, and we start with our experience at South by Southwest.

All right, if you make it to the deep end, let us know.

All right, back from Austin.

Yeah, that was our third time at South by Southwest.

Mm-hmm.

Austin's kind of becoming a creator hub.

Like, we spent time with Ryan Trahan there.

The Knight Media team is there, which is Jimmy's management company.

Isaiah Photos there.

Kind of felt like there's this new like center for creativity there. There's a lot of momentum. And I don't know if it was you or me, but one of us said,

we should probably move there. That was you. What do you mean? Oh, was that me?

A lot of momentum. There's a lot of momentum there. And it was a lovely time. It was our third time

at South by Southwest. South by Southwest is this, you know, media,

tech music, you know, week in Austin. And we went and spoke with Harley Finkelstein, who's the

president of Shopify. And that talk, if you want to listen to it, is actually out on YouTube,

put that in the description. Here, it's on Shopify's YouTube channel. But the one thing that I would say going last

year and this year is very interesting. You brought this up when we were there. There was a

tangible lack of crypto this year. Last year, South by Southwest, from media to tech to music,

was all about NFTs, digital collectibles, you know, token-gated communities.

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