Why YouTube Landed NFL ‘Sunday Ticket’

The Town with Matthew Belloni

The Ringer

Society & Culture

4.3 • 847 Ratings

🗓️ 23 December 2022

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week YouTube closed on a multi-billion dollar deal to take over NFL ‘Sunday Ticket,’ marking the next major sign of sports television's inevitable transition to streaming. Matt is joined by Ben Mullin from 'The New York Times' to discuss why YouTube made this deal, why Apple failed, and what this means for the future of streaming sports. Host: Matt Belloni Guest: Ben Mullin Producer: Craig Horlbeck Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Hi, I'm Issa Kwanga and I'm Ryan Hunt
0:01.8	and we co-host Stadio, a football podcast, on the Ring of Podcast Network.
0:06.2	If you like soccer or football, make sure you search for Stadio, a football podcast on Spotify or wherever you get your podcasts.
0:18.1	You know what that is?
0:20.5	An ice cold beer.
0:22.4	What's different?
0:25.5	It's Budweiser.
0:27.1	Food longer for a refreshing, smooth taste.
0:33.5	Like no other.
0:36.4	Cheers to that.
0:38.6	Budweiser, like no other.
0:40.9	Please drink responsibly.
0:42.1	For the facts, visit drinkaware.com.
0:43.6	Okay.
0:45.9	It is Friday, December 23rd.
0:49.0	Merry Christmas Eve, Eve.
0:51.1	So how often have you had this conversation?
0:53.7	Man, I totally cut the chord on TV,
0:56.0	but Sunday ticket, it's direct TV. Nope, no more. After years of speculation, Google closed a deal
1:02.1	this week to take over the Sunday ticket package next season. Every Sunday game, except your local
1:07.4	telecast. It's a seven-year deal worth as much as $2 billion a year depending on
1:11.8	benchmarks. The games will be available as an add-on for an additional fee to YouTube TV,
	...

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